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GoGreen Conference Phoenix

2013 Program

Time Panel Discussions How-To Sessions
Sponsored By:
Patricia Reiter | Director, Walton Sustainability Solutions Initiatives, Arizona State University
Introduction: Jon Ford | Director, Communications, St. Luke's Health Initiatives
Welcome by: Greg Stanton | Mayor, City of Phoenix
In recent years, the state of Arizona has been challenged to respond to a variety of urgent climate variabilities and impacts — water resource limitations, prolonged drought, forest fires, and more. Many cities and leaders are taking bold actions to become more flexible in adapting to a growing set of uncertainties in governing and doing business, with Arizonans showing their resilience through responsive solutions and innovations that support long-term prosperity. In this opening plenary, meet leaders immersed in both global and local communities, who are carving pioneering paths toward a restorative future for the region.
  Moderator: Ann Becker | Chief Sustainability Officer, Arizona Public Service
  Phil Allsopp | Co-Founder, Transpolis Global
  Sandy Bahr | Executive Director, Sierra Club of Arizona
  Stephen Etsitty | Executive Director, Navajo Nation EPA
  Diana Liverman | Director, Institute of the Environment, University of Arizona
  Michael Mancini | Vice President of Purchasing, Meritage Homes
Networking Break
Managing limited water resources is nothing new in the desert Southwest. For decades, water use in the Valley has remained essentially flat despite dramatic population growth due to the shift of water consumption from agriculture to residential, commercial and industrial uses. However, many recent studies predict that water availability will become increasingly restricted as the climate continues to change and traditional sources of water in Arizona and the desert Southwest are further stressed. Existing water laws drive a "win-lose mentality" which encourages users to look at water challenges individually and discourages a regional approach to water management. This session poses the questions: Given our reality, how can we be more innovative in the way we manage water? Can we achieve a more positive outcome if we approach this problem from a different angle? And lastly, can we create solutions that encourage water users across the region to be "team players", and invest collectively in adopting the most efficient, economical water conservation approaches available? Join regional leaders to discuss the latest innovations in water resource management.
Moderator: Kelly Mott Lacroix | Research Analyst, Water Resources Research Center (WRRC), University of Arizona
Brian Betcher | General Manager, Maricopa Stanfield Irrigation & Drainage District
Todd Brady | Global Environmental Director, Intel Corporation
Guy Carpenter | Board of Directors, Central Arizona Water Conservation District
Jim Holway | Program Director, Western Lands & Communities, Sonoran Institute & Board, Central Arizona Water Conservation District
GoGreen is excited to showcase new and relevant technologies that solve sustainability challenges. From softwares to hardwares and outside-the-box innovations, the Tech Demo Lane is an opportunity for attendees to touch, see and feel technologies in application, and experience first hand how they can benefit your organization.
Tommy Andrews | Chief Executive Officer, Energy Conservation Management, Inc.
Jim Burpee | President & Chief Engineer, EnergyActio
Jesse Henson | Co-Founder, Oculus Studio
Adam Robbins | President, Perseid LED
Mary Wolf-Francis | Community Outreach Coordinator, DIRTT Environmental Solutions
Introduction: Dan O'Neill | General Manager, Walton Sustainability Solutions Services, Global Institute of Sustainability, Arizona State University
Today we are confronted by a complex and uncertain strategic environment, characterized by the increasing interdependence of people, cultures, markets and ideologies, and by increased competition for finite resources — chief among them food, water and energy. We are not only at an inflexion point in American history, but at a Darwinian moment for civilization, in which we must adapt to this new environment if we are to evolve and survive. For Americans with vision and imagination, this is an opportunity to assume a new leadership role in the world — and that begins at the community level. By pursing the development of, and access to, renewable resources (food, water, energy, waste) for our own prosperity and security, we can lead others globally through a new model of values-based, and sustainable, economic growth.

Throughout the world, there exist regional industrial commons (or "clusters") that draw the best innovators in science, technology and production to a geographic nexus of commercial, academic, and labor interests. In communities across America, we have the intellectual, financial, commercial and human capital that could be reconfigured to invest in solutions. Our challenge and opportunity is to engineer regional clusters to be self-replicating and adaptive so that they sustainably grow and contagiously spread to form a network of revitalization within the United States and beyond.
  Captain Wayne Porter | USN Chair, Systemic Strategy and Complexity Naval Postgraduate School
Sponsored By:
Arizona's leading sustainability experts in the public sector come together to share best practices for building more sustainable cities from the top down and ground up. These city sustainability officers will discuss how to develop and enact the processes and practices that fit your local culture, drive business advancement and adoption of triple bottom line principles, and generate greater impact by collaborating with peer cities in the state and greater Southwest region.
Introduction: Gary Niekerk | Corporate Responsibility, Intel Corporation
  Moderator: Anne Reichman | Director, Sustainable Cities Network
  Scott Bouchie | Deputy Director for Environmental & Sustainability, City of Mesa
  Leslie Ethen Director of Office of Conservation & Sustainable Development, City of Tucson
  Phil McNeely | Manager, Office of Environmental Programs, City of Phoenix
Networking Break
To meet the demands of a quickly growing population with reliable and sustainable energy, Arizona's current renewable energy portfolio of 9% will need a major boost in investments. The good news is that Arizona has the second highest solar PV capacity in the U.S. — with additional technologies like biomass fuels, wind power and solar thermal gaining ground as well in the state. But, while Arizona is in an advantageous position for ramping up renewable and clean tech growth, many questions remain about our state's energy future. This session brings together renewable energy experts, innovators, policy makers and regulators to discuss the expansion of renewable energy technologies and how to bring them to consumers, the next frontiers of zero waste fuels, and barriers currently restricting sector growth which must be addressed.
Moderator: John Sterling | Director, Utility Programs & Planning, Solar Electric Power Association
Dr. Sara Bowen | Research Scientist, Heliae
Chad Campbell | House of Representatives District 14, Arizona State Legislature
Eric Massey | Air Quality Division Director, Arizona Department of Environmental Quality
Congratulations — you've designed an exciting solution to a pervasive social issue! But that's only the first step in building and sustaining a successful social start up. Pairing doing good and making profit — two business goals once thought to be at odds with one another — is proving an effective evolution of doing "good business", with growing legions of entrepreneurs taking pursuit of this once lofty ideal. But like any start-up, a social business faces hurdles as it goes from idea to plan to real-world organization that must compete in the marketplace. In Start Up & Stay Up, GoGreen Phoenix teams with a group of serial entrepreneurs, investors and business consultants to share the necessary action steps on how to build a social impact organization that lasts.
Moderator: Talonya Adams | Policy Advisor, Arizona State Senate
Wiley Larsen | Venture Manager, Arizona State University, Entrepreneurship & Innovation Group
Kyle McIntosh | Co-Founder, MAC6
Carol Poore, Ph.D. | President & Executive Producer, Phoenix Phabulous Experience
Darren Chapman | Chief Executive Officer & Founder, Tigermountain Foundation
Networking Break
The interdependencies between health, well-being and sustainability surround us. They are woven into the design and development of our streets, sidewalks, neighborhoods, communities and the infrastructure that supports them. Community design and development in turn impact a changing climate, air and water quality, and population growth. The key is to invest in healthy workplaces and community design to achieve greater well-being and sustainability goals. Come join the discussion with four different leaders who are making waves at the intersection of health and sustainability.
Moderator: Jon Ford | Director, Communications, St. Luke's Health Initiatives
Wylie Bearup | Director, Street Transportation Department, City of Phoenix
Teresa Brice | Executive Director, Local Initiatives Support Corporation, Phoenix
Dr. Henry D. Tazelaar | Chair of Green Committee-Arizona & Green Advisory Council-National, Mayo Clinic
Quinn Whissen | Co-Founder, This Could Be Phoenix
Successful marketing campaigns have the power to entertain, persuade and inspire action. However storytelling in the sustainability space has grown weary with the same tired clichés, targeting the same old audience — also known as "the choir." When businesses, ventures and public organizations are bursting with new innovations, bold ideas and rippling advancements, how can they tear away from the white noise of "green?" To reach past the choir members, our charge is to re-write those stories in a way that resonates and energizes the mainstream while reawakening our values and shared sense of purpose. This session will present inspiring case studies that refresh your perspectives, add value to your narrative, and help you reach new audiences based on lessons learned.
Moderator: Robin Raj | Founder & Executive Creative Director, Citizen Group
Park Howell | President, Park&Co
Tim O'Neal | Executive Vice President & Chief Operating Officer, Goodwill of Central Arizona
Roberto Yañez | Vice President & General Manager, Univision Arizona
Networking Break
The Latin origins of the word "compete" can be interpreted as "to strive together." Leveraging the competitive spirit on which it was built, the sports industry has created a unique model of cross-collaboration, joining forces to collectively reduce environmental impact and enhance the sustainability performance of teams, venues and vendors. They have found a promising range of opportunities in fan engagement, awareness generation (including hard, operational metrics), venue resource reduction, and importantly, cost savings. Learn how the sports industry is working together, harnessing leadership from across organizations, and sharing lessons to drive impressive results — and how the business community can follow suit!
Moderator: Justin Zeulner | Board of Directors, Green Sports Alliance
Fred Corsi | Executive Director of Operations, Arizona Cardinals/University of Phoenix Stadium
Hector Dorame | Director of Facility Services, Phoenix Suns/US Airways Center
Graham Rossini | Vice President Special Projects & Fan Experience, Arizona Diamondbacks
Hosted Networking Reception

Panel Discussions
From across industries and sectors, a carefully curated cohort of leaders discuss topics of critical importance to the resilience of the Sun Corridor economy. Through real world case studies, these classically styled panel discussions offer strategic insights, experienced perspectives from the front lines and business solutions for our shared challenges.

How-To Sessions
This track will feature how-to sessions that are information-intensive and aimed to provide tactical knowledge of business fundamentals and actionable next steps to advance sustainable operations and practices in your organization. Attendees will engage in direct Q&A with the session leaders and leave with a list of tools and resources and action plans in hand.

Click to view our 2012 Program

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